Marketing templates, playbooks and guides

• Marketing Plan One-Pager. A single-page annual plan template: north-star goal, target segments, positioning, three initiatives, budget, and KPIs. Battle-tested with Central Florida SMBs.
• Content Calendar Template. Editorial calendar with pillar → cluster mapping, publish cadence, channel spread, and post-mortem review columns. Works in Notion, Airtable, or Sheets.
• Brand Voice Charter. One-page charter: three adjectives you are, three you are not, phrases you always/never use, and side-by-side voice samples for common scenarios.
• Campaign Brief Template. Cross-functional brief that captures objective, audience, insight, single-minded proposition, deliverables, timeline, and success metric.
• UTM Naming Convention. A shared taxonomy for utm_source, utm_medium, utm_campaign, and utm_content — plus a builder tool and audit checklist.
• Persona Interview Guide. 30-minute customer interview script with 22 questions organized by JTBD, buying trigger, decision criteria, and content sources.
• SEO On-Page Checklist. 22 on-page factors — from title-tag length to internal-link depth to schema markup — that consistently move rankings.
• Website Launch Checklist. Everything to verify before you push a site live: SEO, analytics, accessibility, performance, legal, forms, redirects, and a 24-hour post-launch monitoring plan.
• Email Deliverability Audit. DNS records, list hygiene, engagement metrics, and reputation checks to keep your sender score above 90.
• Event Marketing Playbook. Pre-event, during, and post-event workflows drawn from AMA Orlando's own field-tested chapter operations.
• ROAS Calculator. Enter revenue, ad spend, and gross margin to compute ROAS, break-even ROAS, and profit — with color-coded health signals.
• Customer Lifetime Value Calculator. Compute simple and cohort LTV, then benchmark against your CAC to see if unit economics work.
• CAC Payback Period Calculator. How many months until a new customer pays back their acquisition cost? Enter ARPU, gross margin, and CAC to find out.
• Email Send-Frequency Calculator. Balance list health, engagement, and revenue to find the right weekly send cadence for your audience size and lifecycle stage.
• Content Repurposing Multiplier. Start with one long-form asset and see how many pieces you can create across channels — with rough time and impact estimates.
• AI Content Cost Estimator. Estimate the true cost of AI-assisted content, API tokens, human editing hours, and per-piece unit economics vs. all-human baseline.
• Attribution Budget Allocator. Given last-click and modeled ROAS by channel, see how a data-driven attribution model would reallocate your paid budget.
• State of Marketing in Central Florida. Annual survey report: budgets, hiring, tools, and challenges facing marketers from Orlando to Melbourne to Lakeland.
• AEO Field Guide. How to structure content so ChatGPT, Perplexity, and Google AI Overviews cite your brand — with real Central Florida examples.
• Small-Team Marketing Ops Guide. A 24-page playbook for building a modern marketing stack when your team is 1–5 people and your budget is under $10k/month.
• Chapter Sponsorship Kit. How AMA Orlando partners with sponsors — tiers, exposure, event benefits, and how to activate the partnership.