Marketing Plan One-Pager. A single-page annual plan template: north-star goal, target segments, positioning, three initiatives, budget, and KPIs. Battle-tested with Central Florida SMBs.
Content Calendar Template. Editorial calendar with pillar → cluster mapping, publish cadence, channel spread, and post-mortem review columns. Works in Notion, Airtable, or Sheets.
Brand Voice Charter. One-page charter: three adjectives you are, three you are not, phrases you always/never use, and side-by-side voice samples for common scenarios.
Campaign Brief Template. Cross-functional brief that captures objective, audience, insight, single-minded proposition, deliverables, timeline, and success metric.
UTM Naming Convention. A shared taxonomy for utm_source, utm_medium, utm_campaign, and utm_content, plus a builder tool and audit checklist.
Persona Interview Guide. 30-minute customer interview script with 22 questions organized by JTBD, buying trigger, decision criteria, and content sources.
SEO On-Page Checklist. 22 on-page factors, from title-tag length to internal-link depth to schema markup, that consistently move rankings.
Website Launch Checklist. Everything to verify before you push a site live: SEO, analytics, accessibility, performance, legal, forms, redirects, and a 24-hour post-launch monitoring plan.
Email Deliverability Audit. DNS records, list hygiene, engagement metrics, and reputation checks to keep your sender score above 90.
Event Marketing Playbook. Pre-event, during, and post-event workflows drawn from AMA Orlando's own field-tested chapter operations.
ROAS Calculator. Enter revenue, ad spend, and gross margin to compute ROAS, break-even ROAS, and profit, with color-coded health signals.
CAC Payback Period Calculator. How many months until a new customer pays back their acquisition cost? Enter ARPU, gross margin, and CAC to find out.
Email Send-Frequency Calculator. Balance list health, engagement, and revenue to find the right weekly send cadence for your audience size and lifecycle stage.
Content Repurposing Multiplier. Start with one long-form asset and see how many pieces you can create across channels, with rough time and impact estimates.
AI Content Cost Estimator. Estimate the true cost of AI-assisted content, API tokens, human editing hours, and per-piece unit economics vs. all-human baseline.
Attribution Budget Allocator. Given last-click and modeled ROAS by channel, see how a data-driven attribution model would reallocate your paid budget.
State of Marketing in Central Florida. Annual survey report: budgets, hiring, tools, and challenges facing marketers from Orlando to Melbourne to Lakeland.
AEO Field Guide. How to structure content so ChatGPT, Perplexity, and Google AI Overviews cite your brand, with real Central Florida examples.
Small-Team Marketing Ops Guide. A 24-page playbook for building a modern marketing stack when your team is 1 to 5 people and your budget is under $10k/month.
Chapter Sponsorship Kit. How AMA Orlando partners with sponsors: tiers, exposure, event benefits, and how to activate the partnership.