Return on Ad Spend

See gross, net of margin, and breakeven ROAS at once.

A free paid media calculator from AMA Orlando, the American Marketing Association chapter serving Central Florida. It runs in the browser, needs no login, and captures nothing.

What you enter

• Revenue generated by the campaign
• Media spend
• Gross margin, as a percentage

How it is calculated

• Gross ROAS = revenue / media spend
• Gross profit = revenue × gross margin
• Net ROAS, margin adjusted = gross profit / media spend
• Breakeven ROAS = 1 / gross margin

How to read the result

Gross ROAS flatters every channel because it ignores the cost of the goods sold. Net ROAS is the number that decides whether a campaign is worth running: above roughly 1.5 you have room to scale, at 1.0 you are working for free, and below breakeven ROAS the channel is losing money at your margin no matter how good the creative looks.

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