Content Repurposing Multiplier

Turn one pillar piece into a month of channel native content.

A free content calculator from AMA Orlando, the American Marketing Association chapter serving Central Florida. It runs in the browser, needs no login, and captures nothing.

What you enter

• Hours spent on the pillar piece
• Number of pillar pieces
• Blended hourly rate

How it is calculated

• Derivative assets = pillar pieces × 12, covering LinkedIn posts, pull quotes, threads, the newsletter, and short video
• Total content cost = hours × hourly rate
• Cost per derivative = total content cost / derivative assets
• Hours per derivative = hours / derivative assets

How to read the result

Repurposing turns one strong long form piece into roughly a dozen channel native assets and drops the cost of each by more than ninety percent. The cost of the pillar is already sunk, so every derivative you do not make is distribution left on the table.

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