SERP (Search Engine Results Page)

Category: SEO / AEO

The page a search engine returns for a query, including ads, organic results, and rich features.

Modern SERPs are crowded: AI Overviews, People Also Ask, featured snippets, knowledge panels, video carousels, local packs, image tiles, and shopping units all compete with the classic 10 blue links. A #1 organic ranking on a feature-dense SERP can drive less traffic than a #4 ranking on a plain one. Always inspect the SERP shape, not just position.

Related terms

• Featured Snippet
• Zero-Click Search

Part of the AMA Orlando marketing glossary. See also the chapter's free marketing calculators and templates and playbooks.