Zero-Click Search

Category: SEO / AEO

A search that ends on the SERP itself, without the user clicking any result.

Zero-click searches — powered by AI Overviews, featured snippets, knowledge panels, and Local Packs — now account for 55–65% of Google queries. The strategic response is dual: get cited in the zero-click surfaces (AEO/LLMO), and shift KPIs from sessions to citations, mentions, and brand-search volume.

See also: ai-overview, aeo, brand-search