Zero-Click Search

Category: SEO / AEO

A search that ends on the SERP itself, without the user clicking any result.

Zero-click searches, powered by AI Overviews, featured snippets, knowledge panels, and Local Packs, now account for 55 to 65% of Google queries. The strategic response is dual: get cited in the zero-click surfaces (AEO/LLMO), and shift KPIs from sessions to citations, mentions, and brand-search volume.

Related terms

• AEO (Answer Engine Optimization)

Part of the AMA Orlando marketing glossary. See also the chapter's free marketing calculators and templates and playbooks.