Featured Snippet

Category: SEO / AEO

The answer box Google pulls to position zero, above the organic results.

Featured snippets are pulled from pages that answer a query concisely, use clear structure (H2 question → 40 to 60 word answer → supporting list or table), and carry topical authority. Owning snippets is a leading indicator of AI Overview citation share: same content structure, same evaluators.

Related terms

• AEO (Answer Engine Optimization)

Part of the AMA Orlando marketing glossary. See also the chapter's free marketing calculators and templates and playbooks.