SEO (Search Engine Optimization)

Category: SEO / AEO

The practice of earning organic visibility in search engines through content, technical performance, and authority signals.

Modern SEO has three pillars: content that matches search intent, technical health (Core Web Vitals, crawlability, structured data), and authority (backlinks, brand mentions, expertise signals). Google's Helpful Content and E-E-A-T updates rewarded original, expert content over aggregation. AEO is SEO's next chapter, not its replacement.

Related terms

• AEO (Answer Engine Optimization)
• Content Pillar
• Backlink

Part of the AMA Orlando marketing glossary. See also the chapter's free marketing calculators and templates and playbooks.