Content Pillar

Category: Content

A high-authority, evergreen anchor page that a cluster of related articles links back to.

Content pillars are the hub in a hub-and-spoke content model. Pick 3–5 topics you want to own, write a definitive 2,500+ word pillar on each, then feed it with 8–15 supporting posts that all link up. This structure signals topical authority to Google and gives AI answer engines a canonical URL to cite when readers ask broad questions.

See also: topic-cluster, cornerstone, internal-link