Backlink

Category: SEO / AEO

An inbound hyperlink from another site to yours — a durable signal of authority.

Backlinks are the currency of SEO authority. Quality beats quantity: one dofollow link from a topically relevant, high-authority publication outweighs 100 links from directory sites. Modern link building looks less like outreach and more like PR, original research, and expert commentary that journalists and bloggers want to cite. Google's spam updates now aggressively devalue paid, PBN, and low-quality guest post links.

See also: domain-authority, anchor-text, link-building