Brand Voice

Category: Brand

The consistent personality, vocabulary, and cadence a brand uses across every touchpoint.

Brand voice is not slogans — it is the sentence-level fingerprint that makes a piece of copy unmistakably yours whether it appears in an email subject, a lifecycle SMS, a CEO LinkedIn post, or a receipt. Great voice is codified in a one-page charter: three adjectives you are, three you are not, phrases you always use, phrases you never use, and a paragraph of 'we sound like this / we don't sound like this' side-by-side samples.

See also: brand-guidelines, content-pillar, messaging-house