The Exchange: An Evening for Central Florida Marketers

AMA Orlando takes over a historic downtown atrium on Wednesday, October 14. Food, drinks, and Central Florida's marketing community in one room. Free to attend.

Date
October 14, 2026
Time
6:00 PM to 9:00 PM ET
Venue
The Exchange Building, 101 South Garland Avenue, Downtown Orlando, FL 32801
Admission
Free to attend. Registration required.

Wednesday, October 14, 2026. Doors at 6:00 PM. One historic atrium in downtown Orlando, and the Central Florida marketing community filling it.

We are keeping the program under wraps for now. What we will say is that the venue does a great deal of the work on its own, the food and the drinks are covered, and the guest list is the part we care most about. Register early, because the room has a number and we intend to reach it.

What We Can Tell You

  • The room is the point. A full height atrium with a bronze figure raised over a marble fountain, ironwork balconies running above it, and the kind of space where a hundred conversations happen at once without anyone having to shout.
  • Food and drinks are on us. A sponsor has given us the venue for the night, which means the chapter can put its budget somewhere you can actually taste it.
  • Free to attend, registration required. No ticket price and no member gate. We do need your name in advance, because we are catering to a headcount and the building needs a list at the door.
  • Members and non members both welcome. If you have been meaning to find out what this chapter is actually like before you become a member, this is the night to do it.
  • Bring someone. You can add up to five guests when you register. Colleagues, a manager who has never been to an AMA event, a student who needs the room more than you do.

Where It Is

The Exchange Building, 101 South Garland Avenue, Orlando, FL 32801.

The Exchange sits inside the old Church Street Station complex, the entertainment district that defined downtown Orlando through the 1980s and 1990s. The retail arcade that opened here in 1988 has long since closed, but the architecture it was built around did not go anywhere: the atrium, the ironwork, the fountain, the columns, and the light that falls through all of it.

It is an unusual and rather wonderful place to talk about marketing, which is precisely why we picked it.

Downtown parking garages sit within a short walk, and both the SunRail Church Street station and LYNX Central Station are nearby. Exact door, parking, and arrival instructions go out by email to everyone who registers.

What We Are Not Telling You Yet

The program. Who is on it, what the format is, and what we are going to ask the room to do with the hour in the middle of the evening.

That is deliberate. It will be worth your Wednesday, and everyone who registers hears it first, by email, before it goes anywhere else.

Who This Is For

  • Marketers, in house and agency side, anywhere across the Central Florida region.
  • Founders and business owners who run their own marketing and want people to compare notes with.
  • Students and career changers who learn more from one good room than from a month of scrolling. Come early and we will introduce you to people.
  • Anyone who has read the chapter's insights or used one of the free marketing tools and never met the people behind them.

How to Register

Use the form on this page. It takes about thirty seconds: your name, an email we can reach you at, and a phone number for anything time sensitive on the day.

Your details stay with the chapter. We use them to run this event and to send you the program the moment it is announced. We do not sell them and we do not share them, and the newsletter is a separate box you are free to leave unticked. The privacy notice has the detail.

Registration closes when we reach capacity, which for a free evening in a room like this tends to happen sooner than people expect.

Key Takeaways

  • Wednesday, October 14, 2026, from 6:00 PM, at The Exchange Building, 101 South Garland Avenue, downtown Orlando.
  • Free to attend, with food and drinks covered by the chapter and the venue donated by a sponsor.
  • Registration is required and capacity is real. Register on this page, and bring up to five guests.
  • The program goes to registrants first, so the list is the only way to hear it early.
  • New to the chapter? See what else is on, read the chapter's insights, or find out what membership includes.

How to register

Registration for The Exchange: An Evening for Central Florida Marketers is handled on this page. Open the registration form and give your name, an email address, and a phone number. Company, job title, and the number of guests you are bringing are optional. Free to attend. Registration required.

Registrants are emailed a confirmation, and hear the event program before it is announced anywhere else. AMA Orlando does not sell or share registrant details. See the privacy notice.