The professional authority for marketing in Central Florida.
AMA Orlando is the region's hub for new knowledge, professional standards, and the expansion of every career in it. We unite and uplift marketers through authentic connection, current industry knowledge, and leadership built on experience rather than theory.
Become a member. See what is on.
A chapter, not a conference circuit.
Founded in Orlando in 2007. Part of the American Marketing Association, the professional body for marketers since 1937.
AMA Orlando is the leading professional resource for marketers in Central Florida, and the chapter of the association that has set the standard for this industry since 1937.
We treat the city's rapid growth as a living laboratory. Programming comes from practitioners, so the advice has already survived a real budget. Nobody sells from the stage. And because the chapter is local, the person who answers your question at an event is someone you will see again.
- Part of the national AMA, 70+ chapters and 30,000+ members.
- Serving Winter Park to Kissimmee to Cocoa Beach.
- Open to members and non members at nearly every event.
- 30,000+
- AMA members nationwide
- 70+
- Professional chapters
- 2007
- Serving Orlando since
- 1937
- AMA founded
Our pillars
Retention
Ongoing value for the marketers already here. Programming, resources, and relationships built to be worth renewing, season after season.
Growth
An open door for every marketer in Central Florida, at any stage. We make the case for joining plainly, then deliver on it.
Engagement
Meaningful connection through networking, education, and leadership opportunities that raise the chapter's impact across the region.
Visibility
Recognition for our members and our industry, through content, strategic communications, social, press, and outreach that put Orlando marketing in front of people.
Built for everyone moving this industry.
A marketer at any stage, the organizations that hire them, and the businesses they build. The chapter is designed around all of it.
- Our members
- We support marketers at every stage of the journey, whether they are just starting out, growing into a leadership role, or finding ways to improve profit margins while reducing acquisition cost. Through hands on learning, leadership opportunities, and meaningful connections, we help our members grow with purpose and lead with impact.
- Our community
- We partner with local organizations and marketing leaders to share knowledge, inspire creativity, and create inclusive spaces where collaboration thrives. Together we are building a stronger, smarter, more connected marketing ecosystem across Orlando.
- Our sponsors
- We give our sponsors valuable access to engaged marketing professionals and future leaders. In turn, they make educational programs, mentorship, and outreach possible, fueling lasting impact in the community.
- Our employers
- We collaborate with employers who want to grow and retain strong marketing talent. By helping their teams sharpen key skills, we strengthen organizations from within and help future proof Orlando's marketing industry.
- Entrepreneurs
- We create opportunities for entrepreneurs to connect, learn, and grow alongside like minded people. Whether launching a brand or scaling a business, we offer the tools, insights, and support to turn ideas into impact.
Who runs this
- Zintia Meléndez, Co-President, New American Funding · Zintiastic Studios LLC
- Pierre Subeh, Co-President, X Network · SUBEH Enterprises LLC
- Christian Peña, Director of Communications
- Ralph Desmornes, Director of Membership, SmartBug Media
- Shirley Dorsainvil, Director of Social Media
- Jorge Luis Roa Correa, Director of Programming & Events, University of Central Florida · Epic Universe
- Juan Berrio, Content Creator, My Realty Group
- Bruna Sotte de Carvalho, Director of Digital Strategy, Ettos Comunica
From the chapter
- The Credibility Stack: Building Authority That Compounds, Pierre Subeh. Professional credibility is not one thing and it is not built by posting more. It has layers, they build in a specific order, and most people spend years on the layer that compounds least.
- Orlando Is a Global Marketing Market. Most Brands Miss It., Pierre Subeh. Central Florida gets planned as a mid-size domestic market. The people actually here are international, multilingual, and often temporary, and the standard local playbook is built for none of that.
- Brand Safety When Your Campaign Crosses Borders, Pierre Subeh. Brand safety frameworks are usually built for one market and then applied everywhere. The result is a system that blocks the wrong things at home and misses the real risks abroad.
- Choosing Your First International Market, Pierre Subeh. Most international expansion fails at the selection step, months before anyone writes a word of copy. The market was chosen from a slide about market size rather than from evidence of demand.
Built for the work week.
No login, no gated download, no lead capture. The chapter maintains these because Central Florida marketers should simply have them.
- Calculators, 7. ROAS, LTV, CAC payback and four more. Real math, no gated download.
- Glossary, 47. Plain English definitions for the terms marketers actually use.
- Resources, 21. Templates, briefs, and playbooks you can put to work today.
- Job board, 7. Open marketing roles across Central Florida, kept current by the chapter.