Webinar

Category: Events

A live or on-demand video event that combines education and light selling.

Modern webinars have moved from PowerPoint-driven lead-gen theater toward genuine expert conversations, panels, and live workshops. Success metrics: registration rate, live-attendance rate (target 40–50%), engagement (poll participation, chat depth), and post-event pipeline. Record everything; the on-demand replay generates 2–3x the live audience over 6 months.

See also: event, lead-gen, content