UGC (User-Generated Content)

Category: Content

Content created by customers, community members, or fans — not by the brand itself.

UGC works because it feels less like marketing and more like a peer recommendation. It ranges from unpaid organic (a happy customer's TikTok) to solicited (a hashtag campaign) to compensated (creator partnerships that still deliver in the creator's voice). The strongest brands make UGC a system, not a stunt: consistent asks, easy submission, prominent reshares, meaningful credit.

See also: creator, testimonial, social-proof