Sales Enablement

Category: Sales

The people, content, tools, and training that make sales teams more effective.

Sales enablement lives at the marketing-sales seam. Its deliverables include battle cards (competitive positioning), objection-handling docs, case study libraries, one-pagers by persona, discovery-call guides, and a searchable content hub in the CRM. The measure isn't 'assets created'. It's rep quota attainment, ramp time, and win rate.

Part of the AMA Orlando marketing glossary. See also the chapter's free marketing calculators and templates and playbooks.