Nurture Sequence

Category: Email

An automated series of emails that educates and warms leads until they're ready to buy.

Nurture sequences are the antidote to pipeline that stalls after the first form fill. Good nurtures blend educational content, social proof, and low-friction CTAs across 5 to 9 emails spaced 2 to 5 days apart. Segment by stage (top-of-funnel vs. late-stage), by role (marketer vs. CFO), and by behavior (opened vs. clicked). Never end a nurture without a clear next step.

Related terms

• Segmentation

Part of the AMA Orlando marketing glossary. See also the chapter's free marketing calculators and templates and playbooks.