Landing Page

Category: Growth

A single-purpose page designed to convert traffic from a specific source into a specific action.

Landing pages beat homepages for paid traffic because they eliminate navigation, match the ad's promise, and answer the visitor's next three questions. Great LPs follow a proven anatomy: promise headline, subhead that clarifies, hero image or demo, three benefits, social proof, objection-handling FAQ, and one primary CTA repeated at least twice on mobile.

Related terms

• CRO (Conversion Rate Optimization)

Part of the AMA Orlando marketing glossary. See also the chapter's free marketing calculators and templates and playbooks.