Growth Loop

Category: Growth

A self-reinforcing system where output from one cycle becomes input for the next.

Growth loops replace the leaky funnel with a compounding engine. Examples: a user creates content → content ranks in search → search drives new users → new users create more content (Pinterest, Reddit, Stack Overflow). Loops beat funnels because loops compound while funnels leak. Design one, then invest in its slowest step.

See also: network-effect, viral-coefficient, flywheel