Growth Loop

Category: Growth

A self-reinforcing system where output from one cycle becomes input for the next.

Growth loops replace the leaky funnel with a compounding engine. Examples: a user creates content → content ranks in search → search drives new users → new users create more content (Pinterest, Reddit, Stack Overflow). Loops beat funnels because loops compound while funnels leak. Design one, then invest in its slowest step.

Part of the AMA Orlando marketing glossary. See also the chapter's free marketing calculators and templates and playbooks.