Demand Generation

Category: Growth

The programs that create sustained awareness, interest, and pipeline — not just leads.

Demand gen is the modern evolution of lead gen. Instead of chasing MQLs, demand teams create demand through educational content, community, PR, and organic social, then capture it with lightweight forms only when the buyer signals intent. The best demand orgs measure pipeline sourced and revenue influenced, not gated whitepaper downloads.

See also: lead-gen, dark-funnel, account-based