DAM (Digital Asset Management)

Category: Ops

Software that stores, tags, and distributes brand assets, logos, photos, videos, templates.

DAM platforms (Bynder, Brandfolder, Frontify) are the source of truth for creative. They prevent the 'which logo file do I use?' Slack thread by exposing approved assets to internal teams, agencies, and partners with usage rights, version history, and expiration dates baked in. For chapters under 20 people, a well-organized Google Drive works; above that, a real DAM pays back within a year.

Part of the AMA Orlando marketing glossary. See also the chapter's free marketing calculators and templates and playbooks.