DAM (Digital Asset Management)

Category: Ops

Software that stores, tags, and distributes brand assets — logos, photos, videos, templates.

DAM platforms (Bynder, Brandfolder, Frontify) are the source of truth for creative. They prevent the 'which logo file do I use?' Slack thread by exposing approved assets to internal teams, agencies, and partners with usage rights, version history, and expiration dates baked in. For chapters under 20 people, a well-organized Google Drive works; above that, a real DAM pays back within a year.

See also: brand-guidelines, asset-library, rights-management