Analytics

Category: Analytics

The systems, dashboards, and disciplines that turn raw event data into decisions.

Marketing analytics stacks typically include a web/app measurement layer (GA4, Amplitude, Mixpanel), a warehouse (BigQuery, Snowflake), a modeling layer (dbt), and a visualization layer (Looker, Tableau, Metabase). The stack matters less than the operating cadence — a weekly business review that everyone owns beats a fancy tool nobody opens.