Katrina DeLeon



Employed At: Gravitational Marketing

Background: Passionate, chock-full of ideas and resources, and exploding with energy, Katrina DeLeon has a true knack for bringing people and companies together for ultimate success in life and business. When you speak with this powerhouse woman in automotive, you immediately know that she is someone you need in your corner. A highly creative and determined individual, Katrina can do it all. (And if she can’t, she WILL figure it out.) In her own words, Katrina’s favorite part of any project lies in the beginning stages, “when a great idea finds perfect synergy with a partner, event, or campaign element.” Katrina’s background includes strategic marketing and planning, partnerships, media relations, advertising and overall brand management, social media efforts and key business development initiatives in a variety of sectors: automotive, government/transportation, publishing, nonprofit, new media, general consumer, travel/tourism and arts & entertainment.

As if there is not enough already on Katrina’s life plate, she is also President of the Orlando chapter of the American Marketing Association, supporter of Second Harvest Food Bank and Give Kids The World, Ron DeLeon’s proud wife and a brand new mom to newborn son, Bryce. But don’t worry, Katrina knows how to unwind. Her favorite thing to plan? Themed parties of any kind. (And yes, costumes are a must.)


Amber Bloom


Email: president-elect@amaorlando.org

Employed At: Produce for Kids

Background:Amber is the Digital Marketing Manager at Produce for Kids, overseeing all digital content and strategy for the organization. She received her BS in Advertising & Public Relations from the University of Central Florida.

Industry Specialties:
• Social Media
• Creative Writing
• Digital Marketing
• Communications

Notable Facts:
Cookbook Author (technically under Produce for Kids, but still)
• Editor-in-Chief of the Produce for Kids Blog
• Speaker at Eat. Write. Retreat. food blogger conference

• Cooking
• Reading
• Watching Football
• Traveling

Favorite Orlando Spot:
You can usually find me at The Lodge or Lizzie’s on the weekends. Hey, who doesn’t love a good happy hour?


Ken Cossin


Employed At: Full Sail University

Background: Ken is a marketing influencer and serves as a Course Director for the Undergraduate Business Degrees (Internet Marketing, Entertainment Business, Music Business, and Sports Marketing and Media). He has taught courses in Content Marketing, Mobile Marketing, Personal Branding, Storytelling, New Media Distribution Channels, Creative Presentation, New Media Marketing, and Marketing Campaign Development. Ken has also worked for the Los Angeles Film School as an adjunct professor for the New Media Distribution Channels and Human Resource Development courses in Entertainment Business. Ken has extensive leadership skills and has graduated from Full Sail Leadership Academy with Team Project Lead Distinction. Ken also holds a Master of Arts degree in Corporate Communication and Technology from Rollins College in Winter Park, Florida and a Bachelor of Science degree in Environmental Engineering from the University of Central Florida in Orlando.

Industry Specialties:
Content Marketing, Mobile Marketing, Emerging Technologies

Notable Facts:
Celebrity Photographer for Debbie Gibson featured in People Magazine and guest blogger for Brand Quarterly, How to Make My Blog, MarketingProfs, and Social Media Marketing Magazine. Ken has also been featured in several publications such as BestOnlineUniversities.com, Social Media Delivered, and the Full Sail Blog.

Music, film, television, and art. Passionate about conservation and protecting the environment.

Favorite Orlando Spot:
Park Avenue


John Byrne


Employed At:
Key Valuations, LLC

I work with business owners and their advisors, providing assistance on business valuation issues for M&A activities, succession planning, and corporate planning.

Industry Specialties:
Information Technology, Wholesale Distribution, Healthcare, Professional Services, Agriculture

Notable Facts:
Volunteer financial literacy project

Cycling, tennis

Favorite Orlando Spot:
Orange Trail

Marcos M. Tamez-Villarreal

VP of Programming


Employed At: Telemundo

Background: Proven & accomplished but still hungry & driven. Talent compounded with hustle is a very dangerous thing. You can’t confiscate the real weapon: my mind

Industry Specialties:
Hispanic Marketing/Advertising/ Sales

Notable Facts:
While my trophy case is near full. It does not compare to the good on helping people accomplish their goals and objectives. Enriching lives and getting things done

From the mundane to the grandiose

Favorite Orlando Spot:
Top Secret 😉

Yvette Fernandes

VP of Communications


Employed At:Momentum Marketing Solutions

Background:Yvette is a Florida native who works at Momentum Marketing Solutions as an Account Representative focusing on new business development. She is a 2015 graduate from University of Central Florida with a BS degree in Marketing.

Industry Specialties:
Client Relations
New Business Development

Notable Facts:
Yvette had the opportunity to travel the nation working for Jeep while going to school full-time, gaining Product Knowledge and Customer Engagement skills that lead to a career position after graduation. She also interned at a local magazine learning digital media and published four articles of her own.

Favorite Orlando Spot:
Wine at the Imperial Wine Bar & Beer Garden and a delicious steak at Bull & Bear in the Waldorf Astoria.

Carolyn Turner

Communications Chair

Employed At: Marketing Manager at the Crummer Graduate School of Business at Rollins College

Background: Carolyn works as Marketing Manager at Rollins. She received her MA in Corporate Communications and Technology from Rollins College and a BA in Communications from Mercer University.

Industry Specialties:
Social Media Strategy and Campaigns, Graphic Design, Email Campaigns & Events

Notable Facts:
Six Sigma Green Belt

Music, Cooking, Shopping, Home Improvement Projects

Favorite Orlando Spot:
A park where Waffles can catch frisbees or the Brass Tap

Alimah Graulich

Social Media Chair

Employed At: Travel Planners International

Background: Alimah is a miniature dachshund enthusiast from Texas who has been residing in Florida since 2008 when she decided to pursue her undergrad degree in Digital Arts and Design at Full Sail University. She found a true passion for Communications while working in the industry and eventually went back to school to earn her Masters in Public Relations. She now works as a Social Media Specialist on the marketing team at Travel Planners International.

Industry Specialties: Digital Strategist, Social Media Management, Graphic Design & Photography, Event Coordinating Communications & Technology

Notable Facts:
Went through Grad School(as a full-time student), while working a full-time job, freelancing on the weekends, and maintained somewhat of a social life. Volunteered with Current Ministries at House of Hope, Worked with Ad2 as a committee member of the PR/Social team, Pop Culture Enthusiast, & Travel Lover.

• Fitness and Staying Healthy
• Crafting
• Shoe Shopping
• Traveling
• Photography

Favorite Orlando Spot: The Matador in the Mills50 District

Erica Weatherstone

Website Chair

Employed At: Digital Marketing Manager at On Target Web Solutions

Background: Erica is a senior member of the On Target Web Solutions digital marketing agency and has core competencies in several areas of digital marketing including SEO, digital advertising, web design and development, branding, and strategy. She received her BS in Communications with tracks in advertising and public relations from the University of North Florida in Jacksonville.

Industry Specialties:
SEO, social advertising, SEM, Branding, Conversion Optimization, Marketing Strategy & Creative Writing

Notable Facts:
Google Adwords Certified

Cooking, Event Planning, Painting, Piano

Favorite Orlando Spot:
Dr. Phillips Performing Arts Center

Kim Cole

VP of Membership


Employed At: Moxe

Background: Kim works as a Sr. Media Buyer at Moxe. She received her MBA from the University of Central Florida.

Industry Specialties: Media buying, negotiating, budgeting, relationship building

Spending time with family and friends

Favorite Orlando Spot:

Amanda Roche

Membership Chair

Employed At: Orlando Economic Partnership

Background: Amanda is an Orlando transplant who fell in love with the Orlando community since moving here in 2009 to attend Rollins College. She works in marketing and communications at the Orlando Economic Partnership. She earned a MBA from Rollins College Crummer Graduate School of Business and a B.A. in Critical Media and Cultural Studies, with a minor in Economics.

Industries Specialities: Strategy, branding, graphic design and social media

Notable Facts: Amanda serves on the Community Advisory Council (CAC) and provides on-air talent for the Rollins College non-profit radio station WPRK 91.5 FM.

Hobbies: Landscape photography, oil painting

Favorite Orlando Spot: East End Market

Lindsey Kovaleski

Sponsorship Chair


Employed At: Full Sail University

Background: Lindsey is a professor of Sports Marketing and Media at Full Sail University. She has her BS in Exercise and Sports Science from the University of Florida and her MEd in Sport Management from the University of Texas at Austin.

Industry Specialties:
Sports Marketing
Non-Profit Marketing

Notable Facts:
Worked with local chapter of the American Diabetes Association
Volunteered with Florida Hospital’s Translational Research Institute for Diabetes and Metabolism

• Traveling
• Writing
• Watching College Football

Paul Warren

Collegiate Relations Chair


Employed At: Senior Search Marketing Manager at Market Traders Institute

Background: Paul is a senior manager of the Market Traders Institute internal digital marketing team. He has been working in Search Engine Marketing specifically SEO for both large companies and small firms. Paul received his BS in Marketing from the University of Central Florida.

Industry Specialties:
SEO, SEM, social advertising, affiliate marketing, Google Analytics, content marketing and online reputation management.

Notable Facts:
Google Analytics, Google Adwords, Conductor

Traveling, Running, Camp Boggy Creek

Favorite Orlando Spot:
Lake Eola