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Why Attend the Freshest Social Media Marketing Conference?

One of our favorite times to get social is rapidly approaching. Be sure to join us this December at one of the Nation’s top Social Media Marketing conferences right here in Orlando! This year, the Social Fresh conference celebrates their 20th conference with 2 full days packed with presentations and case studies by some of Read More…

Sponsorship Spotlight: Sunshine Group

What does your company do? The Sunshine Group helps to make Marketing & Advertising campaigns more effective, useful and memorable through the successful inclusion of Promotional Products and materials. Tell us something the average Orlando marketing professional may not know about your company.   Originally, The Sunshine Group was one of only three Promotional Product Read More…

Member Spotlight: Sam Stark

Name:  Sam Stark Company: Rollins College Job Title:  Chief Marketing & Community Relations Officer Short Bio (3-4 sentences):  A unique and diverse career journey between Orlando and Chicago.  First job was at Florida Citrus Sports and also served as President/CEO of Winter Park Chamber of Commerce and Central Florida Sports Commission.  Worked in Chicago at Read More…

Sponsorship Spotlight: REDBiRD Printing

What does your company do? Redbird Printing is a commercial Printing company located in Winter Park, FL. We service clients in and around the Central Florida area and beyond throughout the southeast. We work with a wide range of clients. From small businesses to large corporations and everyone in between. Tell us something the average Orlando Read More…

10 Tips for Writing Compelling B2B Marketing Content

Business to business marketing is one of the most niche content marketing industry in the world. Relatively hidden from the eyes of the consumer world, B2B marketing requires a certain edge and mastery to be able to produce effective results. Whereas for public marketing you can rely on things like humour, funny cat videos and Read More…

Member Spotlight: Amanda Roche

Name: Amanda Roche Company: Orlando Economic Partnership Job Title: Associate Director, Marketing & Communications Bio: Amanda Roche serves as the Associate Director, Marketing and Communications at the Orlando Economic Partnership. Amanda has over six years experience working in marketing, branding, public relations and strategy. She earned a Master in Business Administration from Rollins College Crummer Read More…

Content Marketing World returns for a 7th year – Save $100!

Content Marketing World returns to Cleveland, OH USA for a 7th year this September 5-8, 2017. If you’ve been to – or heard of – CMWorld, you know it’s the largest content marketing event on the planet. Who is there? 4,000 marketers, writers, communications specialists, PR practitioners and hopefully you! CMWorld consists of four days Read More…

The Use of Crisis Management in Harsh Times

Have you heard of crisis management? You must have heard of it unless your company has never survived harsh times. Well, sooner or later, you’ll inevitably run into a crisis. That’s the nature of business, and you can’t change it! The point is to know how to reduce the consequences of the crisis to a Read More…

Sorting to Prioritize the Content Experience

The act of sorting seems so familiar you may think little about it.  We sort our possessions to organize them.  Some people even sort the sox in their drawer according to color or occasion.  We sort to organize things, and more fundamentally, to prioritize our content. When considered in relation to IT, sorting is the Read More…

Product-Content-Marketing

I recently visited the Smithsonian’s American History Museum to see an exhibit on food in American culture.  I noticed a Tappan microwave oven in an exhibit case, the kind of microwave that was in use during my early childhood.  If I ever needed evidence that I’m getting older, it’s seeing something from my childhood in Read More…

Become an AMA Member now and save $30!

Become a member of the American Marketing Association and take control of your career success with the resources that give you the power. Just a few of the many AMA member benefits that could be yours include: Over 100 ready-to-use, downloadable tools and templates Best practices and original research curated from marketing’s top thought leaders Read More…