President’s Message

December 2017 

Katrina de Leon
Business Development | Partnerships & Emerging Markets at Gravitational Marketing

Merry, merry, AMA’ers!

Wishing you & yours a happy holiday and prosperous New Year!

We are ringing in 2018 with the announcement of some not-so-silent nights approaching quickly, so please get these dates on your calendar!

There are also some AMA-zing opportunities to nominate emerging marketing leaders, and we are doing our part to spread the good will by offering Student of the Year scholarships! Again, make sure to save these deadlines so you don’t miss out on opportunities to recognize these deserving marketers.

Jan. 23: Members-Only Lunch and Learn at &Barr


Performance Metrics for the Modern Marketer
12:30 p.m. – 2 p.m.
Registration opens soon. You MUST register for this event.
Warning…Attendance to this lunch and learn could result in a promotion. CTR or ROAS?  Which metrics are most important to track and why.  Learn how to  track and optimize your media spend, to do more with less.  


Feb. 3 – 10: AdX Orlando

We’ll meet you at the intersection of business and creativity.

A week long exposition to experience, explore, and exhibit the impact of creative thinking within business by bringing a diverse community of local advertising, communication, and creative professionals together and offer them numerous opportunities to connect with others, grow in their own profession, and provide more value to their employees, employers, and clients.
2/3 – AIGA Re:solutions – Re:charge your creativity in one of three hands-on workshops. Then re:engage your mind as you glean from the knowledge and experience of several key speakers.
2/6 – Traveling One Show – Orlando – An exhibition of the best advertising creative from around the world.
2/7 – Ad 2 Orlando Student Portfolio Review
2/7 – Ultimate Mixer – After Work Networking Event
2/8 – AMA CMO Panel Discussion – Exclusive opportunity to sit down with several CMOs from around the country. Learn what they look for in an advertising agency
2/9 – Creative Mornings – A breakfast lecture for the creative community.
2/10 – AAF-Orlando ADDY Award Gala at Hard Rock Live – Celebrate the best in Orlando’s Advertising
More to come soon.
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Feb. 15: AMA Night at Tampa Bay Lighting!


The event includes networking with other Florida chapters and a presentation by the  Director of Marketing, Brittany Austin.
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Upcoming Webcast: How to Use Artificial Intelligence to Maximize Your Marketing


Jan. 17 at 1 p.m.
Sign up for Webinar today!
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4 Under 40 – Emerging Leaders Award

Nominations Open Now for the 2018 Award!​ (Nominations close April 6, 2018)
Know any emerging leaders in the field of marketing who have made contributions to the field?  
Individuals may be nominated by another individual or organization, self-nominated, or nominated from within the American Marketing Association volunteer leadership.   
Winners will receive a complimentary registration to an AMA conference and will be recognized at the event.

Nominate them today!

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FREE PCM Certification Bootcamp & Study Sessions for Members!


If you have been considering membership but been on the fence, NOW is the time to join! Members will be invited to complimentary Certification bootcamp study sessions and gain access to discount codes for the exam itself! Professional Certified Marketer, Digital Marketing & Content Marketing Certification Tracks available. If you are not a member at time of course, these study sessions will be $199. Membership pays for itself if you were considering getting your PCM to stand out from the competition. Email president@ama-orlando.org ASAP if you are interested so we can lock in some dates. Orlando is only one of several chapters across the country offered this opportunity, so take advantage of this opportunity to grow, network and learn.  

Are you an educator looking to include nationally-certified content into your curriculum? Please let us know so we can potentially partner on our certification exams and study sessions in the future.
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Cheers to a prosperous & happy 2018!

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